Atletico Madrid have officially announced an agreement with Chelsea for the transfer of Diego Costa.
The Brazilian-Spaniard will not be able to appear with the Rojiblancos until January, but his arrival, along with Vitolo, will give an extra boost to a team that is already making big moves without them.
The striker will accompany Antoine Griezmann in the attack and the pair will be lethal alongside players like Koke, Saul Niguez, Yannick Carrasco, and Nico Gaitan. Atletico will have everything from speed and class to effective finishers and goals.
Griezmann and Costa can offer guaranteed victories with the former Chelsea man playing in the central position as well as having both players ready to attack on the counters.
They can also choose to play one in front of the other for a more direct football style. Costa will open the field up for Griezmann and vice versa, a luxury that has Atletico fans counting down the days until they can play together.
However, in the offices of the Estadio Wanda Metropolitano, the club will have to analyse the situation with the rest of their attackers. There seems to be no place for everyone to be satisfied. With Costa's homecoming, there will be six forwards as Fernando Torres, Kevin Gameiro, Angel Correa, and Luciano Vietto must find their roles with the team.
Thus, Atletico will come in January with many promises, yet with all the caution in the world, since Costa will arrive after seven months without competing and Vitolo must adapt at full speed to a new city, a new team, a new coach, a new system, and a new objective. It will not be easy.
That said, if Diego Simeone gets all the pieces of the puzzle to fit, he will have his hands on the best team in the history of the club, and with the advantage that the majority of his players have competed together for years.
In any case, in order for the Madrid side to claim titles, the current players must lead their team in the best conditions until January, keeping them alive in all three of the competitions.
Benzema: A modern striker isn't just a goalscorer
It was announced on Wednesday that Karim Benzema's stay in the Spanish capital would extend until June 2021 with the Frenchman signing a renewal, and the former Lyon striker was quick to make clear that in his eyes the modern striker isn't just in the team to put the ball in the net.
Few centre-forwards at the Estadio Santiago Bernabeu are afforded the longevity that the 29-year-old has enjoyed and he has delivered consistently over the years, doing whatever his coach has asked of him.
It was clear as soon as he signed that Cristiano Ronaldo would be the main man in Madrid, yet Benzema has been able to act as a perfect foil for the Portuguese star.
In the official presentation of Benzema's new contract, the former French international intimated that it was his ability to link up play with others that makes him a modern striker.
"For me, a modern striker is not only a goalscorer, he also provides assists for the team," he explained.
As the striker shook hands with President Florentino Perez, the Frenchman made clear that he wants to stay with the club for the rest of his career.
"I want to retire at Real Madrid, I am very happy to be able to continue here," he said.
"I'm at the best club in the world and I want to continue to win the biggest titles possible."
Injury has kept Benzema on the sidelines in recent weeks, yet he is determined to return as quickly as possible in order to help Los Blancos out of their current goalscoring funk.
"The start of the season hasn't been good," he told those in attendance.
"I am working to return as quickly as possible, but I cannot say exactly when that will be.
"We are seven points behind the leaders, but it is still very early."
Next up for Real Madrid in their bid to close the gap to Barcelona is this weekend's trip to play Alaves.
Ronaldo Nazario: Real Madrid have Cristiano and Benzema, they don't need another No. 9
With no wins from their opening three home games of this LaLiga season, there has been a lot of talk suggesting Real Madrid need another No. 9 in their squad, but former striker Ronaldo Nazario says there is no room for another forward in the team.
Alvaro Morata was allowed to leave this summer for Chelsea, leaving no real like-for-like alternatives to Karim Benzema, but the Brazilian thinks Los Blancos should have enough firepower in their squad.
"Real Madrid's approach is perfect," he said, speaking at a charity golf tournament.
"They have Cristiano Ronaldo, the best player in the world, and Benzema, they do not need another No. 9."
Ronaldo does not believe that their disappointing start is the disaster that many think it is, and still expects the club to challenge come May.
"Real Madrid have shown their ability in the last few years," he added. "In other years it has been similar and they have still won titles.
"I hope the good results come back."
Ravanelli: Higuain is a burden for Juventus
With just two goals from seven appearances this season, Gonzalo Higuain is under fire from many, including former Juventus forward Fabrizio Ravanelli.
With a Scudetto, Coppa Italia and Champions League winners' medal in his trophy cabinet from the Serie A giants, Ravanelli knows what it takes to lead the line at the club.
"[Higuain] is really confused, he looks like a shadow of the Higuain we know," the Italian legend told Radio Sportiva. "Continuing to play him right now doesn't help, because he needs calmness.
"His problem is more mental than physical. I think being left out of the national team hurt him.
"He should rest, most importantly his head. He should take a week's holiday and then come back.
"I'd leave him out for the Turin derby. I think he's currently a burden for Juventus, as aside from the goals he has scored he hasn't been the Higuain we know."
That upcoming clash with Torino on Saturday is vital in Juve keeping up their 100 percent record in Serie A n 2017/18.
"He scored an important goal in the derby last year, but from since then his performances have been disastrous," noted Ravanelli. "He needs to get back to being an important player.
"All of this talk certainly won't help him, but we know he's a superstar and a top player, because Juve paid 90 million euros for him. Unfortunately he's not in condition to play right now."
Emirates will pay €70m per season to sponsor Real Madrid's shirt to 2022
With Real Madrid keen to maximise revenue in the constant financial battle with Manchester United, Los Blancos have renewed their sponsorship deal with Emirates a year ahead of schedule and will receive 70 million euros per year as part of the new agreement.
The club didn't wish to wait until the current contract expired and the new agreement will run until the end of the 2021/22 season.
Under the new terms, Real Madrid triple their shirt sponsorship profits and surpass Manchester United's deal with Chevrolet of 62m euros per year.
According to Palco23, the deal is not yet official, although the economic side of the renewal has been agreed between the two parties.
Next on the agenda for the European champions is to close on a renewal agreement with Adidas as the club's official sportswear manufacturer.
Talks with the German company have already begun and it is suspected that a deal could be closed in the coming days.
Real Madrid's objective on that front is to earn more than Barcelona did in their latest deal with Nike, a figure thought to be around 105m euros.
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